We all know that social media and blogging is everywhere these days, but just how important is it for destination marketing? Very, we would argue. Not only does it allow you to educate your audience about your company, it helps you to understand what it is exactly that drives them to impulsively book a weekend away or splurge on an exotic holiday. A win-win situation! Here are some of the main benefits of enhancing your social media presence and creating a dedicated blog.
1. You’ll stand out from your competitors
With an increasing number of low-cost holiday options on the market these days, it’s never been more important to develop your brand’s image and focus on your unique selling point. Social media offers the perfect platform to do this.
Posting regularly to Facebook or tweeting fun facts and latest offers educates the public about what you do and helps you to stand out from the crowd. Likewise, a personalised blog post lets your audience get to know you and why you are different.
2. You’ll expand your audience
Consumers are driven by social proof – the assumption that they should be doing as others are. Building your social media presence is the easiest way of organically growing your company’s reach.
You’ll get to know your existing audience in more depth as they comment on your posts and ask interesting questions, as well as reaching their online friends who want to make the same connections. Sharing images and videos of destination resorts is the best way of grabbing your audience’s attention and encouraging them to book that much-needed trip away.
3. You’ll improve your search ranking
Optimise your blog and increase your social media following to drastically enhance your position in the eyes of Google and the other search engine gods.
These are increasingly deeming social media and blogs to be a solid indicator of which websites deserve a top spot and are most relevant.
Creating engaging, easily shareable content that incorporates clever keywords improves your SEO like nothing else. Connect with other profiles and bloggers and, before you know it, you’ll be ahead of the pack.
So there you have it, the top reasons for finally getting around to starting your company’s own Facebook page or dusting off your blog. Whether it’s to connect with existing fans and followers or to spread the word about your latest offer, there really are endless possibilities!
Want some advice on your social media strategy? Contact a member of the TravelMedia.ie team!