The busy traveler juggling multiple mobile devices and dodging other travelers while running to catch a flight is no longer a caricature. At airports around the globe, smartphone-wielding, tablet-toting business travelers have become a familiar sight. Nearly 60% of business travelers own three mobile devices, making multidevice ownership par for the course.
In the years since smartphones disrupted the travel market and wound their way into everyday life, travel companies have made great strides toward offering mobile functionality that would make the travel process seamless, from initial planning through post-trip sharing. But the corporate travel industry has lagged leisure travel in mobile development – and as tech-savvy business travelers saw connectivity and Wi-Fi availability increase in their personal lives, they started questioning the lack of features and functionality offered at work. In response, the industry has moved quickly to provide business travelers with better tools and to create a user-friendly experience. However, with limited budgets, companies must focus on the most effective use of their investment dollars. To this end, travel managers and companies must understand exactly how business travelers use their mobile devices, both for work and for play.
Phocuswright’s Traveler Technology and the Business Traveler offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices. The report delves into general behavior, such as device adoption, future purchase intentions, travel activity and participation in social media, as well as behavior specific to business travel.
In the eight years since Apple introduced the iPhone, mobile technology has advanced rapidly. Devices using Google’s Android operating system (OS) have challenged Apple’s dominance in the smartphone market, though Android tablets haven’t made the same inroads. In the meantime, travelers have been quick to acquire and get comfortable with mobile devices and now conduct many everyday activities on their phones rather than on larger devices. This section explores mobile device adoption and general online activity among business travelers.
At Phocuswright Europe (12-14 May 2015, in Dublin, Ireland) hear from a panel of industry experts as they explore how mobile has become the platform for an engaged and extended relationship with their customers, in the Executive Roundtable, The Changing Mobile Use Case.
In addition to hearing the latest Phocuswright research and debates on the hottest issues in travel, when you attend Phocuswright Europe, you experience unparalleled networking with the most important people in the European travel, tourism and hospitality industry.