Meet the Media Talks: Finding your Niche – Blogging and Content Creation in 2025

TravelMedia.ie welcomes Chris Mitchell to Meet the Media 2025. With a career spanning over a decade, Chris has been at the forefront of blogging and content creation, adapting to a rapidly evolving landscape. His upcoming talk promises to be an unmissable session for anyone navigating the digital content world in 2025.

Where Does Blogging Fit in 2025?

The content creation landscape is shifting as fast as ever, especially with recent Google updates redefining how blogs are ranked and consumed. Chris will dive into where blogging stands today and how it fits into a modern content strategy. Whether you’re a seasoned creator or just starting out, understanding the role of blogging is critical to crafting a sustainable strategy in this ever-changing space.

Building Your Brand

Chris will discuss the importance of consistency in branding—from strong visuals to messaging that resonates across platforms. He’ll also share insights on how creators can diversify their presence by developing multiple brands, helping to ensure long-term stability and growth in a competitive market.

Tracking Growth and Demonstrating ROI

In an industry where measurable success is often hard to pin down, Chris will outline effective ways to track growth and showcase ROI. This includes analytics tools, case studies, and the importance of aligning metrics with your goals to ensure you’re not just busy—but effective.

A Multipronged Strategy

Content creators and DMOs/RTOs are constantly looking for new avenues to reach their audience. Chris will highlight the untapped potential of platforms like Reddit and LinkedIn for both engagement and growth. By focusing on a multipronged approach, attendees will learn how to diversify their efforts and maximize their reach.

Owning Your Audience

Platforms come and go, but building an audience you truly own is key to long-term success. Chris will explore tools like email marketing, Substack, Medium, and Patreon to help creators maintain a direct connection with their followers, independent of algorithmic changes on social media platforms.

Bigger Picture Insights

Chris’s session will go beyond tactical advice to explore larger industry themes, including:

  • Authenticity vs. Opportunism: The difference between being “for hire” and “for sale.”
  • Professionalism in Content Creation: Thriving in an industry that’s always evolving.
  • Balancing Opportunities: Avoiding burnout through outsourcing and prioritizing tasks.
  • Patience vs. Agility: Knowing when to wait and when to act.
  • Collaboration’s Value: The importance of in-person events, supporting colleagues, and thinking beyond individual success.

Why Attend?

In a world where digital content is more competitive than ever, Chris Mitchell’s talk will provide a roadmap for creators and brands to not only survive but thrive. From actionable advice to larger reflections on the industry’s trajectory, his session is designed to equip you with the tools and mindset needed for sustained growth and success.

Mark your calendar for Meet the Media 2025 and don’t miss this opportunity to learn from one of the leading voices in content creation. Head over to the “program” page on our Meet the Media platform to secure your place.