Content creators are no longer just promoting travel—they’re selling it. Whether it’s hosting exclusive group trips for their community or partnering with brands to sell holiday packages, influencers are turning their expertise into serious business. But with great opportunity comes responsibility, and navigating the travel industry’s legal and ethical landscape is key to long-term success.
At Meet the Media, Paul Hackett (Click&Go Holidays and VP of the ITAA, Irish Travel Agents Association) and Orla Twomey (Chief Executive of Advertising Standards Authority) will break down what creators need to know about selling travel the right way. They will also explore how the Advertising Standards Authority’s regulations, have impacted the industry and what lessons have been learned since implementation.
What to Expect from the Discussion
- What working with licensed travel operators means and why it matters.
- The risks and responsibilities that come with organizing or promoting trips.
- How to ensure transparency and compliance when monetizing travel-related content.
- Insights into how the Advertising Standards Authority’s regulations have shaped content over the past year.
- The latest guidance from the Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority on clear labelling of ads.
Navigating Challenges & Pitfalls
- Common mistakes creators make when stepping into the travel space.
- The legal and financial risks that can arise and how to avoid them.
- How to maintain audience trust while monetizing travel experiences.
- What has been learned in two years of regulatory enforcement and how to adapt moving forward.
Opportunities for Content Creators
- How travel can become a lucrative revenue stream.
- How creators can collaborate with travel brands for long-term success.
- The evolving landscape of content creation and travel marketing under new regulatory frameworks.
Why You Should Attend
The travel industry is waking up to the power of content creators. But to truly thrive in this space, influencers need to know the rules and regulations, work with the right partners, and always put their audience first.
To register for this and all Meet the Media Talks please visit the “program” page of the meet the media platform