On the 27th February 2018, I set off on my journey to San Diego for Social Media Marketing World. I travelled with American Airlines and was lucky enough to turn left when I boarded the plane for my first flight from Dublin to Philadelphia! Having never flown business class before, I was beyond excited and…
When Mark Zuckerburg said that he was going to ‘clean up Facebook News Feed’ he really meant it! Some of the phrases that have been thrown about today in response to the announced News Feed changes are ‘the Facebook apocalypse’, the ‘end of days for Facebook’ and ‘the most memorable day in Facebook…
Kendall recently completed a PR Internship with us – here’s how she got on! “With graduation from Georgia Southern University in sight, I knew I needed one more PR internship under my belt before my job hunt in the spring begins. So, back in December, I started looking into summer internships in Savannah, Ga when I…
Same great conference – More Engagement with Start-ups and Millennials Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. The Phocuswright Conference has been taking place for many years and has grown quite substantially since its inception, expanding into Europe and India. The 2017 North America Conference will see some…
Solving for Cross-Device Marketing At the recent Phocuswright Conference in LA, Daniele Beccari- Head of Travel Products at Criteo discussed the difficulties faced by advertisers in cross device marketing, and targeting and tracking today’s travelers as they plan and book their trips across multiple channels and devices. Conversion rate is a key metric on travel…
Highlights from the global tourism conference market in 2016 The global tourism conference market continues to be an important source of dissemination and discussion of new and emerging global travel trends, challenges and future directions. Now that TBEX International, DataArt and Phocuswright have held their 2016 conferences, a consensus can be reached on some of this year’s…
The Worlds First Snapchat Event & Awards Ceremony Find out more about Snaphappen – Snapchat is one of the most popular ways to communicate and connect with each other. Many users have become snapchat famous as hilarious & inspirational storytellers, artists, comics and vloggers. So what’s Snaphappen and The Ghosties? Snaphappen Snaphappen is the world’s first Snapchat…
What do industry leaders think about the digital future for hospitality? Travel industry leaders met in London last week for DataArt’s fourth annual Travel Question Time and discussed the digital future for hospitality. Conference delegates packed out the auditorium to hear the leading lights of travel engage in a panel Q&A which addressed many issues facing the industry…
Phocuswright Europe Workshops – A Data Driven Guide to People Centric Marketing The world is in the midst of a data explosion. Over time, general computer use has moved from a single, shared computer towards multiple personal devices and the internet of things. As a result, there is an information overload happening in data terms for…
Understanding how travellers behave online is vital information for advertisers, particularly if they want to perform better online. The first morning workshop at this year’s Phocuswright conference gave great insight into The British Traveller’s Path to Purchase. The workshop was presented by Wendy Olson Killion of Expedia Media Solutions, and was based on the results…