When it comes to online marketing, it’s safe to say that most SME’s are fully aware of the huge benefits to be gained from using websites such as Facebook and Twitter to promote their business. Although traditional social media is an excellent way of spreading the word about your business, websites such as YouTube…
Over the last two weeks, Twitter users have been engulfed in a state of panic with the news that Twitter may soon start using an algorithm which is similar to that used by Facebook. As many people have now come to realise, Facebook’s algorithm is flawed. Yes it may show you stories that it…
Reading through negative reviews on your own hotel is a task that can leave you feeling deflated and demotivated. But every cloud has a silver lining and negative reviews are no exception. You wouldn’t refuse to respond to someone who approaches you in person with a complaint, and you should look at online reviews in the same light….
As we all know by now, Facebook is ever changing. Sometimes these changes can prove irritating for users and sometimes they can prove useful, thankfully, the latest update in the world of Facebook is definitely an improvement. This week, Facebook announced that its latest update will be cracking down on ‘click-baiting’, a tactic used by…
[su_heading style=”default” size=”13″ align=”center” margin=”20″]Since Twitter burst onto the social media scene in 2006, it has introduced many new and exciting tools to the social media marketer’s tool box. However, of all the things that Twitter has brought to our lives, it is fair to say that the hashtag has been one of the most…
As many of the regular readers of this blog will know, here at TravelMedia.ie we are slightly bonkers about social media. On any given day we generate and distribute over 100 tweets and over 20 Facebook posts on behalf of our clients. We also set up and manage advertising on a number of Facebook pages. This…
[su_heading style=”default” size=”13″ align=”center” margin=”20″]With over 300 million users, it’s safe to say that LinkedIn has firmly cemented itself as one of the most important social networks around.[/su_heading] Since it first launched in 2003, its popularity has risen and it is now the go-to online tool for connecting with colleagues, seeking out potential new…
[su_heading style=”default” size=”13″ align=”center” margin=”20″]Last October, TravelMedia.ie spent two days in Dublin’s Double Tree by Hilton Hotel with over 700 travel bloggers from all over the world. TBEX or Travel Blog Exchange, is the world’s largest gathering of travel bloggers, writers, and new media content creators.[/su_heading] Last year TravelMedia.ie was a media partner for TBEX…
When discussing my work with a stranger, the conversation usually goes like this: ‘So, what do you do?’ ‘I work in Public Relations’ ‘Or right, is that the same as advertising?’ ‘Eh, no’ Even now, after many years of telling friends and family about how my day was, I still get the question of, ‘Niamh,…
[su_heading style=”default” size=”13″ align=”center” margin=”20″]To blog or not to blog? This is a question that many writers and companies have battled with in recent years. While the term ‘blog’ was coined in the late 1990s, it wasn’t until 2001 that popular blogs started to emerge and blogging became a new phenomenon. So why, 13 years…