With social media users consuming more content than ever on a daily basis it is now becoming harder and harder for brands to stand out from the crowd and catch a user’s attention. Users have now become accustomed – some would even say addicted – to consuming massive amounts of content on a variety of…
Over the last few years, infographics, or information graphics, have taken the internet by storm. There are infographics explaining ‘How to use Google’, ‘The benefits of payroll software’ and even ‘How to survive a breakup’, but what’s so great about them and why should you bother creating your own? The attention span of internet users…
This week the TravelMedia.ie team are all working from the beautiful city of Athens where the TBEX Europe Conference is taking place. For those of you that don’t know, TBEX is the world’s largest gathering of travel bloggers, writers, and new media content creators. The TravelMedia.ie team have been embracing all that Athens and TBEX…
When it comes to blogs and websites, understanding what your readers and customers want can be the key that unlocks your site’s success, however, figuring this out can be much easier said than done. Although Google Analytics provides important metrics to help you learn more about your website and how people are using it, the…
It’s now less than two weeks to go until TBEX Europe lands in Athens and brings with it hundreds of travel bloggers, writers, and new media content creators. The team in the TravelMedia.ie office are now getting geared up for their second year at this exciting event as media sponsors. In a recent blog post…
As many marketers now know, sharing content on social media is an excellent way to get a particular product or brand seen by your target audience. From Facebook to LinkedIn, there are now countless social media networks available to reach your customers, and marketers are making the most of these platforms to do exactly that….
What’s a month without a Facebook update? Thankfully this latest update is one that will be welcomed by users, as Facebook concentrates on showing people “the right content at the right time.” It’s no secret that some of Facebook’s previous News Feed updates have left users frustrated as it has resulted in irrelevant, and sometimes…
When it comes to online marketing, it’s safe to say that most SME’s are fully aware of the huge benefits to be gained from using websites such as Facebook and Twitter to promote their business. Although traditional social media is an excellent way of spreading the word about your business, websites such as YouTube…
Over the last two weeks, Twitter users have been engulfed in a state of panic with the news that Twitter may soon start using an algorithm which is similar to that used by Facebook. As many people have now come to realise, Facebook’s algorithm is flawed. Yes it may show you stories that it…
Reading through negative reviews on your own hotel is a task that can leave you feeling deflated and demotivated. But every cloud has a silver lining and negative reviews are no exception. You wouldn’t refuse to respond to someone who approaches you in person with a complaint, and you should look at online reviews in the same light….