[su_heading style=”default” size=”16″ align=”left” margin=”20″]Twitter ads have reached Ireland this week. What does that mean for you and your business? Read on to find out…[/su_heading]
Since early 2013 Twitter has allowed US businesses to access their new self-serve ads, leaving the rest of the us wondering if we would ever get news of a worldwide roll out. Well, good news folks – Twitter has just announced that it is to introduce self-serve ads for small and medium sized businesses in three countries outside the US. [su_quote style=”default”]From this week onward, businesses in Ireland, the UK and Canada will be able to access this service and begin to set up and purchase promoted ads.[/su_quote]
At the beginning of this month Twitter became a publicly listed company and began trading shares, meaning that it was only a matter of time before they needed to begin expanding revenue within the corporation. Twitter have said that it intends to eventually roll out the self-serve programme around the world.
So, what does this news mean for you?
Put simply, you can now pay to reach a larger audience on Twitter – an audience that are specifically targeted by you and that match the demographics of your average customer. Twitter may have taken their time with this roll out, but, it is clear that they have been taking this time to create an advertising offering which ticks all the boxes.
[su_quote style=”default”]The choice is endless. You can now promote your account, promote a particular tweet – or a selection of your most engaging ones – you can even promote a trend or hashtag.[/su_quote]
Your campaign dashboard is also easy to navigate and manage. The best thing about the dashboard? It provides you with analytics – a feature which Twitter has been lacking for a very long time.
What are the benefits to you and your business?
According to Twitter, there are an endless number of benefits that derive from taking advantage of this new offering. Here is a selection of some of the benefits that Twitter lists on its business site:
- Target by geography, interest or gender
- Get promoted on mobile, desktop and tablets
- Access a robust style of analytics
- Attract new followers before a major promotion, event or new product launch
- Expand the reach of your online presence
- Get your most important Tweets in front of the right people
- Target Twitter users by keywords in timeline, interest, geography and device
Our advice?
Here at TravelMedia.ie we have already started to run a number of campaigns to familiarise ourselves with this new offering. The self-serve ads are very cost effective as they only charge you for an ‘action’ on your tweet, meaning you can’t afford to not give them a try!
If you have any questions on this new Twitter feature, or would like advice on managing a Twitter ads campaign then please contact a member of the TravelMedia.ie team.