It’s safe to say that the TravelMedia.ie team had a fantastic time at the ITAA Conference in Jerez last week. Sure, catching a few rays after what has been a rather miserable summer and enjoying the local festivities (flamenco dance anyone?) was brilliant, but what really stood out for us was the high standard of…
How to trend on Twitter
By Niamh Waters – October 2, 2015
Ever wondered how to trend on Twitter? Those of you who use Twitter for marketing purposes will know how much engagement can be gained by using a hashtag which is currently trending. Using a trending hashtag will get you some engagement, but, creating a trending hashtag? Doing so will see your engagement skyrocket! When we…
10 Reasons to Book with a Travel Agent
By Niamh Waters – September 25, 2015 (September 25, 2015)
Smartphones have made it easy to book a holiday with a quick click on an app but there are many reasons to consider booking with a travel agent instead. Not only do travel agents offer an incredible pool of advice you can trust, they can also get you the best value deals every time. Most…
Travel Media Awards 2015
By Niamh Waters – September 21, 2015
Members of the travel trade and media had a fantastic time at the Travel Media Awards 2015, in association with Blue Insurance, which were held in the 5* Westbury Hotel on 11th September. These awards are unique in that they ask members of the travel media to have their say and vote for their favourite…
What is Blab?
By Niamh Waters – September 17, 2015 (September 17, 2015)
Just when people have managed to get their head around Periscope and Meerkat, along comes Blab, the newest kid on the video streaming block, to shake things up. So what is Blab? To put it simply, Blab is like Periscope for groups, with a sprinkle of Google Hangouts and Twitter thrown into the mix. As…
ITAA Conference 2015 to visit Jerez, Spain
By Niamh Waters – September 15, 2015 (September 15, 2015)
Tom Sweeney This October will see ITAA members and suppliers head to Jerez, the beating heart of Southern Spain, for the ITAA conference 2015. In advance of the highly anticipated conference, we asked travel blogger of the year, Tom Sweeney* to pen a few words on Jerez, a town he knows well, as a quick guide to…
What are the most popular and widely used travel hashtags on Twitter?
By Niamh Waters – September 4, 2015 (September 7, 2015)
#ttot #rtw #travel Anyone who works in digital travel media, travel PR or travel blogging might easily assume that the hashtag #ttot or #travel or #rtw is the most popular travel hashtag on Twitter. But dig a little deeper and you’ll find there are lots of trending travel hashtags, not always the ones you might…
Holiday home and villa rental sites – a disappointing offering
By Niamh Waters – August 14, 2015 (August 18, 2015)
Holiday home and villa rental sites offer little to today’s traveler Holiday home and villa rental sites are little more than simple listing services that disappoint and often frustrate the consumer and give an industry a bad name. There is much room for improvement. In the age of the sharing economy where internet marketers will…
Meerkat and Periscope – What’s the deal?
By Niamh Waters – July 31, 2015
There’s been plenty of buzz about live streaming in the digital marketing world of late. Not quite sure what the latest apps on the market are and what they do? Well, you’ve come to the right place… Success of live streaming apps The biggest live streaming apps are Meerkat and Periscope, which allow users to…
Why you should be using native Facebook video
By Niamh Waters – June 12, 2015 (June 12, 2015)
‘2015 is the year of native Facebook video’ – if you haven’t heard this through the grapevine yet then where have you been hiding? In 2014 experts noted that direct video uploads to Facebook had overtaken the number of direct video uploads to YouTube. Fast forward to 2015 and the year-on-year statistics for Facebook video…