New research from Crystal Ski uncovers barriers to skiing for beginners
- 53% of Irish respondents are secretly envious of people who go skiing every year
- 40% of those surveyed have told a “holiday lie”, with 10% of Irish people lying about going on a skiing holiday
- Over a third of Irish people would like to go skiing but are worried about not having any experience
- 38% of Irish respondents would go on a ski holiday if everyone was a beginner
- In response to this research, Crystal Ski has launched a brand-new ski holiday package, Slope Starters, offering one week in the French mountains for first-time skiers and boarders only.
Crystal Ski offers a week’s half-board holiday at the three-star Hotel Le Flaine for €1,299 per person when booked online, including flights from Dublin to Geneva, transfers, ski lessons, equipment hire and a lift pass. Based on two sharing. Price given is for departure on 11th March 2022. Book online at www.crystalski.ie or call 01 653 3504.
New research conducted by Ireland’s leading ski tour operator, Crystal Ski, has identified the biggest barriers to skiing for Irish people who have never tried the winter sport before, revealing the state of ‘ski holiday envy’ across the nation.
The findings show that over half of Irish people (53%) are jealous of people who go skiing every year, with 54% of those envious because skiers have a skill that they don’t. This, in turn, has spurred 40% of Irish respondents to tell holiday fibs to friends and family, with 10% of respondents lying about going on a ski holiday before, so they don’t feel left out.
The research also delved into the biggest barriers to skiing for beginners, which revealed nearly half of Irish people (45%) admitted to not trying skiing before as they didn’t know if they would be good or not, however 38% said they would go on a ski holiday if everyone there was a beginner.
Crystal Ski has therefore launched a first-of-its-kind holiday package for apprehensive beginner skiers and boarders. Slope Starters is designed just for the beginner skiing and snowboarding community and will whisk you off to the mountains of Flaine, France for a week of bumper skiing and socialising. For €1,299 the package includes return flights, half-board accommodation, transfers, ski lessons, equipment hire and a lift pass. The first Slope Starters beginner week will run from 11-18 March 2023.
And that’s not all, there’ll be a jam-packed itinerary to show beginners exactly what a ski holiday is all about. To create a sense of community and encourage attendees to make new friends, the week will start with welcome drinks at the hotel, as well as a Crystal quiz later in the week, plus diving into giant inflatable bubbles for a game of bumper ball and then strapping on snowshoes for a walk-through Flaine’s snow-covered scenery. And to round everything off, there’ll be an awards evening on the last night to celebrate first trips to the mountains.
Chris Logan, Managing Director, Crystal Ski, said: “We are on a continued mission at Crystal Ski to make skiing and snowboarding more accessible for more people as we know how memorable, and even life-changing, a holiday in the mountains can be.
Logan continues, “Slope Starters aims to tear down the barriers to skiing and snowboarding for people who have never tried it and show them how much fun they can have on the slopes, while potentially making new, like-minded friends along the way. We hope that once they’ve had their first taste, they’ll keep heading back to the snow time and time again to make more unforgettable memories.”
ENDS
This research of 1,000 Ireland based respondents, who all described themselves as adventurous holiday makers, was conducted by Perspectus Global during September 2022.
For further information contact: ali@travelmedia.ie
ABOUT CRYSTAL SKI HOLIDAYS
Part of the TUI Group, Crystal Ski is Ireland’s leading ski package holiday provider taking customers to more than 80 resorts in seven destinations across Europe and Canada flying from Cork and Dublin airports. All packages include flights, transfers and accommodation, and are licensed and bonded by C.A.R.