Michael and his team have run a Twitter Trending campaign at ourannual British Guild of Travel Writers Gala Awards Dinner at The Savoy for two years in a row

Michael and his team have run a Twitter Trending campaign at ourannual British Guild of Travel Writers Gala Awards Dinner at The Savoy for two years in a row, and have achieved amazing results. The object is to generate a buzz around the event itself (frequented by ministers, ambassadors and CEOs in the tourism & travel industry), the award winners, and the sponsors. The goal is to trend on Twitter in London on the night before World Travel Market opens - a goal they have hit easily both times, reaching over 5m Twitter accounts on both occasions. We love working with them.